The onslaught of Covid-19 has kept travel operators in Singapore hanging by a thread – once frequented by a wealth of international tourists, the island nation now hinges on its population of less than six million to keep its tourism economy afloat.
Fighting for its share of the pie, Xperience Singapore Travel & Events has secured exclusive partnerships that open previously closed-door experiences to the mass market. These include gin tasting in a distillery with a touch of wartime exploration, and an aviation tour featuring a hangar with privately-owned jets.
In the debut episode of TTG Conversations: Innovator Chat, Jane Goh, director of Xperience Singapore Travel & Events, shares her process of transforming tourism content for the discerning domestic crowd.
