Top News Tripadvisor Plus aims to help hotels boost direct bookings By TTG Asia / Posted on 8 March, 2021 15:36 Tripadvisor has rolled out a subscription service that enables the direct participation of hotels in order to boost their visibility and help them reach more ready-to-book, high-spending travellers on the platform. Tripadvisor Plus hotels receive special badging and increased visibility on the Tripadvisor platform, helping them to stand out from the competition and increase bookings at a lower cost than traditional channels. The programme is free for hotels to join, with no upfront costs and zero commission rates. For travellers, Tripadvisor Plus offers the ability to up-level their travel by unlocking insider savings, personal service, benefits and perks (such as a free bottle of wine upon check-in, room upgrades when available, or spa credits), all available for an annual membership fee of US$99. Tripadvisor Plus offers an innovative alternative to the traditional online model of room distribution for hotels. Rather than spend as much as 30 per cent per booking on commission fees, hotels can now significantly reduce their third-party costs and pass on some of those savings to their guests via discounts and perks, increasing room demand and enhancing the guest experience at the same time. By offering these savings and perks to Tripadvisor Plus subscribers, hotels increase their visibility on the platform, among both subscribers and non-subscribers alike. Participating hotels receive special badging and enhanced placement within the Best Value sort order. Discounted room rates available via Tripadvisor Plus can only be viewed by Tripadvisor members and can only be booked by Tripadvisor Plus subscribers, ensuring those rates are not widely available on the open internet, thereby preserving a hotel’s rate integrity. Furthermore, by participating directly in the programme, Tripadvisor Plus hotels get full access to all of the customer information from each reservation. With no annual commitments and no last room availability requirements, participating hotels also enjoy flexibility, being able to opt in and out of discounting at any time as occupancy levels change. Tripadvisor Plus launched in beta in December 2020 to a small slice of Tripadvisor’s traffic in the US, and will soon become available to all US travellers, with additional markets to follow later.