Malaysia Tourism Council (MTC) will launch a B2B platform next month specialising in niche products, and targeted at both international and domestic travel trade players.
MTC president, Uzaidi Udanis, said he is targeting at least 500 activities and attractions from all across Malaysia when the platform goes live.
The platform, dubbed Universal Pass (UPass), will focus on Malaysian niche products that are not easily available to overseas wholesalers and not sold by OTAs. What sets it apart is its reservation system which allows bookings with instant confirmation and dynamic pricing.
Homestays, white water rafting, glamping by the river and adventure tours are among products to be featured on the platform, which will be run by a dedicated team from MTC and financed by industry players themselves. Uzaidi, however, declined to reveal the amount of investment.
On setting up the portal, Uzaidi said: “We are preparing for the reopening of international borders. When inbound travel restarts, we expect to see more travellers looking for unique, outdoor experiences and activities.
“This portal will be able to provide them with plenty of choices, and with dynamic pricing, trade buyers will be able to get some good deals, especially during low season.”
Once the platform goes live, MTC will start promoting the site to the international travel trade as well as keep them in the loop on the latest products and offerings in Malaysia.
Uzaidi said: “Overseas wholesalers will be able to make direct bookings with local product owners and suppliers, and get instant confirmation.”