Intelligence Travelling more with loved ones top 2021 priority: survey By TTG Asia / Posted on 7 January, 2021 13:44 As we step into 2021, people globally plan to travel more with friends and family this year, and are committed to taking more spontaneous trips and making more eco-friendly travel choices, found a recent Agoda survey. According to the travel platform’s What Matters 2021 online survey, which polled more than 16,000 adults, one in three people are most looking forward to spending more quality time with loved ones this year. This is followed by being able to travel unhindered (24 per cent) and doing things that matter or make a difference (21 per cent). Travelling more with loved ones is the top travel commitment in 2021 among global travellers Interestingly, respondents 55 and above were most looking forward to travelling unhindered, while those between ages 25-54 were keen to spend quality time with family and friends, and youths (18-24) were most excited about doing things that matter or making a difference in 2021. Getting closer to nature and the great outdoors is the third most popular thing respondents 55 and above were looking forward to. Tim Hughes, vice president of corporate development, Agoda, said: “2020 was a year of survival and of making the best of it. Despite all that struggle and hardship, our research shows that there’s a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable. “At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that – people are committed to making a difference, travelling with people who matter, open to more unplanned, last-minute trips, and considering the environmental impact they make as they travel.” Spending more quality time with loved ones is what most people from the UK, Thailand, the US, the Philippines, Malaysia and China are most looking forward to in 2021. In fact, travelling more with loved ones is the top thing all markets across all age groups are most likely to commit to doing differently when travelling in 2021, with the exception of the UK and Taiwan, where respondents favour adventure and taking more spontaneous trips; and Japan tourists who are inclined to travel at a slower pace. Travelling at a slower pace is also the second most popular commitment for Singaporeans and Malaysians. Being able to travel unhindered is what Singaporeans, South Koreans and Japanese are most looking forward to doing in the new year; while doing things that matter or make a difference is what Indonesians, Taiwanese, and Vietnamese are most looking forward to. Getting closer to nature and the great outdoors is second on the list for Thais, and third for Japanese. Reflecting the growing eco-tourism trend, Vietnamese, South Koreans, Filipinos, Thais and Indonesians are more likely to commit to travel sustainably. Commitment to making more eco-friendly travel choices comes in second for these markets. As well, Indonesians (16 per cent), Thais (14 per cent) and Japanese (13 per cent) commit to consciously support less touristy destinations in the new year.