Hilton and Jin Jiang International has extended the Hampton by Hilton management license agreement, with the goal of operating more than 600 hotels under the brand in China by 2034.
The exclusive license agreement between Hilton and Plateno, which has since been acquired by Jin Jiang, was first signed in 2014 to tap into the potential of China’s mid-scale hotel market.
Hilton opened its 155th Hampton by Hilton hotel in China in Beijing last month
Building on the original 10-year partnership, the extension is expected to help Hampton by Hilton maintain its edge in the highly competitive mid-scale hotel sector in Hilton’s top priority market, China.
Currently, in China, there are 155 Hampton hotels in operation, with over 350 in the development pipeline.
Hilton and Jin Jiang International has extended the Hampton by Hilton management license agreement, with the goal of operating more than 600 hotels under the brand in China by 2034.
The exclusive license agreement between Hilton and Plateno, which has since been acquired by Jin Jiang, was first signed in 2014 to tap into the potential of China’s mid-scale hotel market.
Building on the original 10-year partnership, the extension is expected to help Hampton by Hilton maintain its edge in the highly competitive mid-scale hotel sector in Hilton’s top priority market, China.
Currently, in China, there are 155 Hampton hotels in operation, with over 350 in the development pipeline.