New certification programme aims to equip M’sia tourism players to navigate new norms

Malaysia Productivity Corporation (MPC), an agency under the Ministry of International Trade & Industry, plans to work with all tourism associations nationwide to get their members to undergo its tourism certification programme designed to ensure compliance to SOPs and hygiene practices in the new normal.

The certification programme covers seven areas, namely, compliance to standard operating procedures, restarting operations, ensuring staff readiness, managing operational readiness, promoting safety and cleanliness, building trust and confidence, and integrating technology such as e-payments into the business.

New state-led tourism certification programme strives to educate Malaysia tourism players on operating safely in a post-Covid landscape

To date, 88 companies have been certified under the A+A Covid-19 Tourism Certification Programme. The “A+A” stands for Adopt and Adhere, with regards to post-Covid guidelines for tourism companies. The scheme was soft launched last October, ahead of a full rollout later this month.

Speaking to TTG Asia, Tourism Productivity Nexus (TPN) chairman, Uzaidi Udanis, stressed on the importance of the A+A Covid-19 Tourism Certification Programme in getting the industry ready for the reopening of the country’s border. TPN is an industry-led establishment under the purview of MPC, as part of the Malaysia Productivity Blueprint.

Uzaidi said: “My concern is not so much the big tourism players like the five-star hotels who are complying with the SOPs set by the government, but the micro, small and medium-sized companies such as the souvenir shops, restaurants, as well as boat, jetty and ferry operators.

“They think as long as customers wear face masks and record their details when entering the premises, all is fine. But much more than that should be done. The programme will assist tourism businesses in Malaysia to safely operate their business while rebuilding consumer confidence and trust.”

Correction: Our initial report stated that 65 companies have been certified under the A+A Covid-19 Tourism Certification Programme. The correct number should be 88. 

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