The way forward

RIU believes adaptability is key to coming out stronger in the face of challenges.

The proverbial saying, when life hands you lemons, make lemonade, could not have rang truer for RIU Hotels & Resorts. As the pandemic ravaged global travel and forced all of its hotels into temporary closure, the company used the opportunity to step up health, safety and cleanliness standards for its properties.

It developed a manual for post-pandemic operations with Preverisk Group, an international consultant specialising in health and safety consulting, auditing and training for the global tourism industry.

Hotel Riu Dubai

Up to 17 protocols were created or modified from existing standard operating procedures by the RIU team.

In addition, 62 of its 99 hotels audited by Preverisk Group have attained hygiene response certification for satisfying measures aimed at preventing or mitigating the possible spread of Covid-19 outbreaks among guests, staff and visitors.

Meanwhile, to maintain a brand presence, the hotel company launched RIU Pro to facilitate travel agents’ work in marketing the brand, with all sales and marketing tools as well as current corporate information available on a single website, explained Luis Riu Güell, CEO of RIU Hotels & Resorts.

Riu is also moving ahead with new openings. Soon to come in December 2020 is Hotel Riu Dubai on the Deira Islands, a joint venture with renowned Emirati developer, Nakheel.

The four-star beachfront resort with 800 rooms will check a couple of milestones for RIU – a first in the destination, the only 24-hour all-inclusive hotel in the city, and its 100th establishment worldwide.

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