The Singapore Tourism Board (STB) has teamed up with American AR technology company, Niantic, to showcase tourism offerings and encourage precinct exploration with the popular smartphone game, Pokémon GO, as part of the ongoing SingapoRediscovers campaign to support local businesses.
With the tie-up between STB and Niantic, players will be able to meet and capture Pokémon or engage in virtual Raids with other players at up to 300 new PokéStops and Gyms located at tourism establishments and lifestyle offerings, starting November 12.
These are located at hotels, attractions, retailers, F&B establishments as well as at tour ticketing booths in 10 precincts, including Changi/East Coast, Chinatown, Joo Chiat/ Katong, Kampong Gelam, and Mandai/Kranji.
STB is also planning to schedule special Raid Battles in some areas, with details to be released in the coming weeks on the Singapore Tourism Board Facebook (@STBSingapore) and Instagram (@stb_sg) accounts.
Not only will this initiative encourage people to walk around and discover new things in their surroundings, which in turns enable the discovery of local businesses and precinct exploration, it also conveys promotion offers to players when they access online banners and microsites at PokéStops and Gyms.
Lim Shoo Ling, STB’s brand director, said: “We are excited by this collaboration with Niantic, which allows us to connect with the passionate community of Pokémon GO players in a fun and innovative way. As they pursue their favorite Pokémon across Singapore, we hope players will explore our precincts, discover hidden gems, and support local business – while staying safe and observing the necessary precautions.”
“Our strength is to influence people to walk physically from location to location, and we are hoping to utilise this to encourage people to explore different parts of Singapore in-depth and boost domestic travel needs,” said Gary Chang, APAC business development lead, Niantic.