Spain Tourism Board has appointed Monica Sanchez to head its office in Singapore as the new director in charge of South-east Asia, Australia, and New Zealand.
Taking the reins in this time of pandemic, Sanchez shares that her focus at the moment is to maintain Spain’s positioning as one of the most popular tourist destinations worldwide, in addition to highlighting the measures taken by the Spanish tourism sector to adapt to the new normal.
She also aims to support and work closely with operators, agents and airlines within the market – all of whom play a key role in the gradual recovery of the tourism industry from the Covid-19 crisis.
With more than 25 years of experience in tourism, branding, market research and public management, Sanchez has held various leadership and cabinet level positions within the tourism board of Spain – both in America as well as in the Ministry of Industry, Trade and Tourism’s headquarters in Madrid.
She has also served as chief of staff for successive directors general of the Spanish government’s official tourism organisation, Turespaña, as well as for the secretary general for tourism.