A new destination video along with a series of public relations activities are part of a new tourism recovery initiative led by Skål Samui to win over domestic and international tourists.
Debuting under the banners #RediscoverSamui and ‘prepare to fall in love’, the new promotional video contains never-before-seen footage of the best experiences the island has to offer, from white sandy beaches to ethical nature experiences.
The campaign targets mainstream media, bloggers and influencers who will be invited to experience the destination for themselves.
Some of the key messages conveyed by the campaign includes Samui’s clean and safe attractions and environment, improved state of wildlife during the tourism freeze, unrivalled choice of hotels and private villas, huge variety of restaurants and entertainment, and excellent access.
Lutz Mueller, president of Skål Samui, said: “Samui is lucky to have a fantastic collection of world-class hotels, resorts and spas, and now is the time to make sure Thailand’s travellers take advantage of what’s right on their doorstep.”
The campaign, which is being driven by members of Skål Samui, a chapter of the global hospitality and travel organisation SKAL International, underscores the organisation’s overall mission, Connecting Global Tourism.
The new video is available to all Skål Samui members and partners for their own promotional use and can be customised on demand at an extra charge.