Singapore-based Trip Affiliates Network (TAN) has partnered with Shenzhen JL-Tour (JLT) to bolster its expansion across China, a move that will enable tour and activities operators to unlock new profitable paths to growth.
Shenzhen JLT, owned by Tongcheng Group, is one of China’s leading B2B hotel wholesaler. Its partnership with TAN will provide an open ecosystem to traditionally offline B2B channels such as travel agencies, wholesalers and corporate travel intermediaries. Both companies will work together on specialised Joint Destination Marketing Campaigns to drive awareness of selected destinations while expanding the network of partners in the region.
Trip Affiliates Network and Shenzhen JL-Tour have come together to boost tour and activities operators’ market access
Joy Yan, product director at Shenzhen JLT, said: “We will enable Trip Affiliates Network to access a range of resources from the Chinese mainland and distribute them across many channels.”
Yan added that Shenzhen JLT would benefit from TAN’s “broad range of resources, solutions and connected partners across the region” as well as its partnerships with Siteminder and Rategain “which will enable JLT to connect with overseas hotel groups easily”.
Josef Foo, TAN managing partner, said the partnership is his company’s “first foray into the Greater China region and is testament to the exceptional team here”.
“We are gathering critical mass as an ecosystem, helping tour and activity wholesalers improve market share and grow their direct bookings, while focusing on their channel relationships and building on long term profitability.”
Singapore-based Trip Affiliates Network (TAN) has partnered with Shenzhen JL-Tour (JLT) to bolster its expansion across China, a move that will enable tour and activities operators to unlock new profitable paths to growth.
Shenzhen JLT, owned by Tongcheng Group, is one of China’s leading B2B hotel wholesaler. Its partnership with TAN will provide an open ecosystem to traditionally offline B2B channels such as travel agencies, wholesalers and corporate travel intermediaries. Both companies will work together on specialised Joint Destination Marketing Campaigns to drive awareness of selected destinations while expanding the network of partners in the region.
Joy Yan, product director at Shenzhen JLT, said: “We will enable Trip Affiliates Network to access a range of resources from the Chinese mainland and distribute them across many channels.”
Yan added that Shenzhen JLT would benefit from TAN’s “broad range of resources, solutions and connected partners across the region” as well as its partnerships with Siteminder and Rategain “which will enable JLT to connect with overseas hotel groups easily”.
Josef Foo, TAN managing partner, said the partnership is his company’s “first foray into the Greater China region and is testament to the exceptional team here”.
“We are gathering critical mass as an ecosystem, helping tour and activity wholesalers improve market share and grow their direct bookings, while focusing on their channel relationships and building on long term profitability.”