Hospitality companies are restarting their business activities but a real recovery will require the right framework, which comprises fast and reliable testing pre- and post-travel to eliminate the need for quarantines as well as a universally-recognised health certification, says Michael Yates, co-founder of The Delivering Group.
In this new episode of TTG Conversations: Five questions video series, Yates and his fellow co-founder Mark Simmons highlight the growing trend towards direct distribution during this pandemic, greater reliance on market intelligence now to ensure the right target markets are targeted, and how a relaunch strategy and campaign should look.
