TAT targets Chinese expats in Thailand to boost domestic tourism

TAT partners Alipay and Fliggy to boost domestic tourism

The Tourism Authority of Thailand (TAT), in partnership with Alipay and Fliggy, has launched a campaign to encourage Chinese expats living in Thailand to travel domestically, as it banks on domestic tourism to jumpstart the industry’s recovery amid the pandemic.

Run from August 24 to December 31, 2020, the campaign enables Chinese expats who live in Thailand and hold an Alipay account to enjoy exclusive deals offered by participating hotels when booking a domestic trip through Fliggy.

TAT teams with Alipay, Fliggy to offer Chinese expats in Thailand exclusive deals as part of domestic tourism push

Alipay is a mobile payment platform operated by the Ant Group, Alibaba Group’s fintech arm; while Fliggy is Alibaba’s online travel platform.

With each booking made, travellers will be rewarded with RMB368 (US$53) in the form of digital coupons to redeem nationwide with participating operators. The campaign is dedicated to promoting domestic destinations including Bangkok, Pattaya, Phuket, Chiang Mai, Hua Hin and Ko Samet, among others.

TAT governor Yuthasak Supasorn said: “Chinese expats living, working, and studying in Thailand form an important market for us to actively engage to promote domestic travel. Alipay and Fliggy, as the leading and most popular daily life and travel platforms among the Chinese, are naturally the right partners for us.

“We are confident that the collaboration will bring the tourism industry to local Chinese expats, and connect them with our business operators to create a unique and fun domestic travel experience.”

Correction: Our initial report stated that travellers will be rewarded with RMB388 in the form of digital coupons with each booking. The correct amount should be RMB368. 

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