PATA, BBC’s new webinar series spotlights destination recovery efforts

PATA has partnered with BBC World News to launch the PATA Destination Insight Series, a webinar series examining how various destinations around the Asia-Pacific region and beyond is dealing with the impact of Covid-19 and their preparations towards recovery.

The webinar will consist of a high-level fireside chat with a BBC presenter, followed by a panel discussion offering a comprehensive, local perspective of each destination’s on-ground activities and preparations, from operations and logistics to marketing and communications.

PATA CEO Mario Hardy said: “As the travel and tourism industry looks to navigate the challenges of the current Covid-19 pandemic towards recovery, the PATA Destination Insight Series allows us to gain a better and more comprehensive understanding of various destinations and how we can work together towards this goal.”

The first episode of the series, which will take place on August 19 at 16.00 ICT, will focus on Azerbaijan, a country with rich culture, ancient heritage, amazing nature and warm hospitality. Azerbaijan Tourism Board (ATB) CEO, Florian Sengstschmid, will sit down with Rajan Datar, The Travel Show presenter, for a one-on-one interview to discuss the current status of travel and tourism in Azerbaijan and their plans for recovery.

As well, Datar will examine the current state of tourism in Azerbaijan from a local stakeholder perspective in a session joined by ATB deputy CEO Bahruz Asgarov, Azerbaijan Hotel Association general secretary Gunay Saglam, Pasha Travel COO Chingiz Mursalov, as well as Azerbaijan Airlines passenger airline’s director Jamil Manizade.

Future episodes of the PATA Destination Insight Series will be organised on the second Thursday of every month, with the next one scheduled for September 10.

To register for the webinar, visit here.

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