Bangkok-based Onyx Hospitality Group has launched a new hotel brand called Saffron Collection, which will offer a portfolio of “story-driven” boutique hotels and resorts.
Saffron Collection will initially be available in Hanoi, Penang, Bangkok and Aranyaprathet in Thailand, with plans for further expansion across the Asia-Pacific region.
Each Saffron Collection property will serve as “a timeless showcase of the continuous legacy of the landmarks, people or legends that made a lasting impact on the destination and neighbourhood”.
Oriental Residence Bangkok will be reintroduced as a Saffron Collection property by the end of 2020. Touted as a “modern-day interpretation” of the famed Oriental Hotel set on the banks of the Chao Phraya River, the property will feature 145 suites, a collection of function rooms and the French-inspired Cafe Claire.
As a new-build addition to the collection, The Five Residences Hanoi is slated to open in October 2020, and will feature design incorporating the five elements of nature as inspired by the Five Elements Mountains of Central Vietnam. Centrally located on Doi Can Street, the property will offer 116 rooms and suites, neo-Asian restaurant NAM and MAAI Spa.
This will be followed by the mid-2021 opening of The George in Penang, and the early 2022 opening of Indochina Hotel in Aranyaprathet, Thailand.
Located on Jalan Pinang, The George, Penang will be a new-build hotel offering 93 rooms and suites, as well as a restaurant and rooftop pool; while Indochina Hotel, Aranyaprathet will reopen as a 120-room property following an extension restoration of the historic institution.
Every Saffron Collection lobby will showcase a customised cocktail cabinet, offering a select list of mixology concoctions from the locality alongside one signature cocktail designed for each property.
“Saffron Collection is driven by our quest to create a distinctive portfolio of boutique hotels and resorts that appeal to guests who want to be immersed in the stories and legends of the places they visit,” said Douglas Martell, president and CEO, Onyx Hospitality Group.
“Each Saffron Collection property aims to create memorable experiences through locally-relevant design and sensitive integration into the past and present of a destination. For owners and investors, Saffron Collection is also our way of preserving the compelling moments in a family, a corporation or a building and area’s history, and reinterpreting them towards memorable experiences for our present and future travellers.”