and partners take information, promotion-driven global initiative to facilitate travel recovery

China-based OTA giant has announced an industry-wide initiative that will support the drive for new safety and hygiene standards for aviation, hospitality, tourism and retail companies.

The Travel On Initiative, launched yesterday evening (June 22) at a ‘live’ virtual event, sees collaborating with its many partners in the travel trade to implement new procedures, including the Safe Travels protocols developed with WTTC.

Okinawa Tourism Board, one of the destinations to have come onboard’s Travel On Initiative

New industry standards to be set include pre-arrival risk assessment and boosted biometric checks for airports and airlines, a possible redesign of immigration procedures in consultation with governments and airports, optimisation of boarding and limiting cabin movement on planes, pre-allocated transport seating and partnerships with verified restaurants and venues on tours, as well as providing complimentary Wi-Fi to encourage retail outlets to adopt contactless and paperless payment solutions.

Accompanying this, the group also launched a series of enhancements to its services under its new International Travellers’ Guide, which provides users with features such as travel advisories and help, cancellation guarantees and a Green Map.

The Green Map is a ‘live’ model of countries, their border restrictions and their quarantine policies. For instance, “green” areas signal countries where users can travel freely without being quarantined, while “yellow” destinations would require traveller information that will be specified on the page.

Travellers can also subscribe to an alert service for up-to-date information or advisory changes during their journey.

Under its new product roll-out, will also launch campaigns with airlines to provide discounts, flexible bookings, and safety information “on a granular level”, described Group COO Schubert Lou; touchless booking features and marketing support provided to tour and attraction partners; as well as live broadcasts offering pre-sales, discounts and free cancellations.

Ten live-streams have been planned starting today.

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