Finnair, Sabre renew relationship

Finnair renews distribution agreement with Sabre to continue connecting with travel agents worldwide via Sabre's travel marketplace

Finnair has renewed a distribution agreement with Sabre Corporation, enabling the airline to continue promoting its products and services to travel agents, OTAs and corporations worldwide.

Ole Orvér, COO, Finnair, said: “As we ramp up our operations globally, it is imperative that customers have choice and flexibility in booking through their preferred direct or indirect channel. Travel agents contribute significantly to helping people regain the confidence to travel, which is absolutely essential for our industry.”

Finnair renews distribution deal with Sabre to promote its content to travel agents worldwide via Sabre’s travel marketplace

Wade Jones, president, Sabre Travel Network, said the partnership will “drive incremental revenue for both agencies and airlines”.

“Consumers want the best offers, agencies want to present the most relevant content to their customers, and airlines want to distribute their fares and products so that travellers can access them wherever they choose to shop,” he added.

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