WTTC has launched the world’s first global safety and hygiene stamp, which will allow travellers to recognise governments and businesses around the world which have adopted health and hygiene global standardised protocols, so as to restore consumer confidence.
The initiative has received the backing of UNWTO. Eligible businesses such as hotels, restaurants, airlines, cruise lines, tour operators, restaurants, outdoor shopping, transportation and airports, will be able to use the stamp once the health and hygiene protocols, outlined by WTTC, have been implemented.
Destinations will also help to award the stamp of approval to local suppliers.
Gloria Guevara, WTTC president & CEO, said: “We have learned from past crises that global standard protocols and consistency provides confidence for the traveller. Our new global safety stamp is designed to help rebuild consumer confidence worldwide.”
She added that Saudi Arabia, which is chair of the G20 tourism group, as well as popular destinations such as Cancun, Portugal, and the cities of Barcelona and Seville, are among the first destinations to back the stamp and implement global standard protocols to recover faster.
Zurab Pololikashvili, UNWTO secretary-general, said: “We are united in the common goal of tourism’s come-back to generate benefits going far beyond our sector. Trust and tourism will catalyse consumer demand, investments and jobs, thus generating opportunities for all.”