Tourism Productivity Nexus (TPN) has recently piloted a virtual advisory clinic, offering one-on-one consultations to assist tourism industry players in tackling challenges posed by the pandemic.
Supported by Malaysia Productivity Corporation (MPC), the tourism virtual advisory clinic (T-VAC) provides personalised advice and implementable recommendations in the areas of finance, business operations and industry structure.
The launch also marks the completion of T-VAC’s pilot project which saw 147 companies from the local tourism industry joining a fortnight-long series of advisory sessions, conducted by 10 appointed advisors.
The online initiative is aimed at building capability and capacity to manage issues, barriers and challenges to ensure these workers emerge stronger after the crisis, shared Abdul Latif Abu Seman, director general, MPC.
He added that the virtual advisory clinics are “an innovative approach in consultation services to connect with the industry players directly and optimise the cost of operations significantly”.
Uzaidi Udanis, chairman at TPN, said some of the main issues raised during the pilot project involved cash flow problems, the application process for the government stimulus package, ways to leverage digital marketing, as well as advice on retaining and retraining staff.
The overall performance of the pilot project indicated 93 per cent customer satisfaction, with nearly all participants indicating interest to attend future virtual consultations.
T-VAC has reopened its programme to receive new applications for the next online consultation which will commence sometime in June.