InterContinental Hotels Group (IHG) has launched its inaugural flagship store on Chinese OTA platform Ctrip, part of Trip.com Group.
The IHG Flagship Store will allow Ctrip members in Greater China to make bookings at more than 470 IHG hotels across the region, and register with the IHG Rewards Club, the hotel group’s loyalty programme, to gain access to exclusive membership offers, stay points and other member benefits.
In addition, the two companies will also launch a membership-matching programme, whereby Ctrip Diamond (and higher-tier) members will receive an equivalent membership status for the IHG Rewards Club when joining through the IHG Flagship Store.
IHG Greater China CEO Jolyon Bulley said that the partnership “came as early signs of lodging demand return in China. We are looking forward to better leveraging the integrated resources of both sides, providing more IHG Rewards Club members with a richer range of benefits.”