SHA partners STR to enhance data benchmarking

The Singapore Hotel Association (SHA) has partnered hospitality analytics company STR to offer benchmarking tools for Singapore’s hotels, based on data collected and analysed by STR.

The tools will allow hotels to track advancements in their performance and benchmark it against that of competitors, explained Margaret Heng, executive director, SHA, in a press statement.

Singapore Hotel Association partners STR to improve benchmarking

Bernard Kee, regional manager for South-east Asia, STR, said in the statement that the partnership will allow SHA members to benefit from “single-point data collection” and a “unified voice for hotel performance” across the country.

According to the release, STR has the world’s largest hotel performance data sample, comprising 68,000 hotels and 9.1 million hotel rooms worldwide. The data revealed that Singapore’s hotels had a record low occupancy (38.3 per cent) and revenue PAR (S$81.35/US$57.44) for March 2020, due to the Covid-19 pandemic.

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