SiteMinder unfurls tool to help hoteliers forecast demand

Hotel guest acquisition platform SiteMinder has released its proprietary data on the momentum of hotel bookings around the world, offering insights into when guests are likely to return to hotels post-pandemic, so users can anticipate demand and act swiftly to the first signs of recovery.

Sourced from the bookings of SiteMinder’s 35,000 customers, through more than 400 booking channels globally, the SiteMinder World Hotel Index shows how current hotel booking volumes in all major tourist destinations are changing when compared to the previous year.

SiteMinder’s new tool helps prepare hotels for the rebound in travel demand

Data is available at a global, country and city level to provide insight into both macro and local trends, and cater for the market-specific intelligence that hoteliers, hotel investors and travel professionals need as governments stagger travel restrictions internationally.

Mike Ford, founder and managing director at SiteMinder, said: “A lot of data exists around travel bookings, but nothing is available around hotel booking momentum specifically, and at the speed and scale that SiteMinder is uniquely positioned to provide.

“In this period of huge uncertainty, our customers are seeking a light at the end of this very dark tunnel and we know it will come at different times, as cities and nations begin to lift travel restrictions. The traditional performance indicators around hotel performance have no relevance in a world where hotels have minimal business coming in, if at all.

“Accommodation providers have always stood as the lifeblood of the travel and hospitality industries, and they will resume that role again once the Covid-19 crisis has passed. The World Hotel Index gives them the chance to prepare for their future guests by anticipating when that time will come and looking to other markets as guides in the meantime.”

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