Leading Yachts of the World floats to APAC region

New travel technology brand Leading Yachts of the World, which aims to bridge the yachting and hospitality industries via a cloud-based platform, is opening offices in Bangkok, Phuket, Singapore and Hong Kong, as it gears up for its Asia-Pacific debut come 2Q2020.

Leading Yachts of the World’s new, fully automated digital travel ecosystem is propelled by proprietary technology from AVA Software.

Leading Yachts of the World has opened offices in key strategic markets in Asia ahead of its debut in the region

“The main factor that compelled us to create Leading Yachts of the World is the need to have a credible online entity that provides access to yachting experiences seamlessly, using a cloud-based platform where the hospitality and travel industries meet the yachting market,” said Leading Yachts of the World CEO and co-founder Anthony Brisacq, who specialises in technology-based solutions for the yachting and hospitality industries.

He added: “We then realised that yachting and hospitality are competing in the same space. By linking these two sectors, we are able to create important collaborative opportunities for our members and partners to benefit the global HNWI client base.

“By adopting our application, our hospitality industry members gain a revenue channel; our yachting partners win business and bookings; and the customer, the end-user, wins a safe, efficient, reliably fully automated service experience.”

Brisacq explained that the company chose to open their first offices in the region in Thailand, Singapore and Hong Kong as they are three of the most strategically important markets for market entry in Asia.

“Phuket as a yachting destination is one of the most developed, mature and sophisticated in Asia, whereas key decision makers and high net worth individuals are concentrated in cities such as Bangkok, Singapore and Hong Kong, so it is imperative that my team and I have a presence in these cities,” he added.

The platform will be rolled out to the travel and hospitality industries in Thailand, Malaysia, Singapore and Hong Kong.

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