New management platform for boutique hotels rolls out in SE Asia

HMP has launched HMP Master, a new cloud-based hotel management platform that claims to help hoteliers to streamline hotel operations, boost financial performance, and enhance guest satisfaction.

Launched simultaneously in South-east Asia and the US, HMP Master has been designed to boost operational performance, enhance management efficiency, integrate reservations, sales and marketing, and facilitate staff engagement. HMP can be used on mobile, tablet, iPad or desktop.

HMP Master helps hoteliers to boost operational performance and enhance guest satisfaction

The new software streamlines three areas: operations, financial control and business intelligence, including reporting, analytics and forecasting.

“Our aim is nothing less than transforming property management and digital service delivery for boutique hotels and their clients,” said Henry Pham, co-founder and CTO of HMP, which has offices in Silicon Valley, Bangkok and Danang, Vietnam.

Pham is helming the development of the integrated HMP platform in partnership with YAANA Ventures, based in Bangkok.

On operations, HMP has a reservations system, with an option of an integrated booking engine on the hotel’s website. The system tracks business-on-books, daily average rate, and more in real time. It makes maintenance easy to track, as staff can report on work in progress with a few clicks on the HMP app on their mobile phones.

On business intelligence, HMP lets hoteliers know in real time, through dashboards, which OTA, DMC or travel agent is generating most business. It allows managers to adjust rates which interface with reservation channels such as Expedia, Agoda, Booking, AirBnB,, TripAdvisor and many more.

“HMP operates on the principles of elegant simplicity. In addition, we’re making HMP available at user-friendly prices consistent with smaller hotel operations,” said YAANA Ventures’ Mark Remijan, who is also startup CEO of HMP Master.

There are three subscription levels, starting with HMP Direct for small hotels, which offers a booking engine, an OTA channel manager, and a basic dashboard with function analytics.

Designed for hotels with up to 70 keys, the HMP Master gives full access to the 360-degree functionality platform.

Meanwhile, HMP Master Pro targets hotels of up to 150 keys. For chain hotels, HMP Master Pro offers an enterprise solution, which includes customisation and a master dashboard spanning multiple properties.

Prices start at special introduction rates of US$119 per month.

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