New cluster DOSM for Crossroads Maldives

Crossroads Maldives, an integrated entertainment destination developed and operated by S Hotels and Resorts, has appointed Audra Arul as cluster director of sales and marketing for the complex, where she will be overseeing the SAii Lagoon Maldives, a Curio Collection by Hilton; and Hard Rock Hotel Maldives.

In her new role, Arul will be responsible for the overall commercial objectives of Crossroads Maldives and the two resorts, including achieving goals in revenue generation, yield management and brand engagement.

With more than two decades of experience, Arul has served in a variety of hotel sales and marketing positions with hospitality companies such as Accor, Marriott, Hyatt, and most recently, Banyan Tree Hotels and Resorts.

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