The Tourism Authority of Thailand (TAT) Prachuap Khiri Khan Office has partnered Hua Hin’s public and private sectors to launch a new destination brand called Hua Hin: Thai Authentic Beach, with emphasis on local-themed street art installations located at the town’s communities.
Launched on November 21, 2019, the new brand leverages Hua Hin’s unique history and cultural significance as Thailand’s first beach resort destination.
TAT Prachuap Khiri Khan director, Soraya Homchuen, said: “The launch of the new brand provides Hua Hin’s tourism operators with an authentic new marketing tool to promote the destination (among) both local and international tourists.”
Under the newly-created brand, the TAT Prachuap Khiri Khan Office will promote the town’s latest landmarks and street art installations in the villages of Samo Riang, Poon Suk, and Khao Tao.
The street art initiatives, which features creative images that reflect the locals’ way of life as well as paintings of the late King Bhumibol Adulyadej, are part of integrated collaborations between the villages and Hua Hin’s public and private sectors to create new tourism experiences.
The Khao Tao community is also creating a tourist trail linking Khao Tao Reservoir with the village centre and the beach, which will showcase the fishing village’s way of life as well as local products from the Ban Khao Tao Professional Handicraft Centre.