The PATA Destination Marketing Forum (PDMF) 2020 will take place in Kuching, Sarawak from November 25-27, marking the second PATA event heading to Eastern Malaysia next year after it was earlier revealed that PATA Adventure Travel Conference and Mart 2020 will be held in Kota Kinabalu, Sabah.
PDMF 2020 will be hosted by the Ministry of Tourism, Arts & Culture Sarawak, the Sarawak Tourism Board, and the Sarawak Convention Bureau.
The announcement for next year’s PDMF was made by the Sarawak minister of tourism, arts & culture and minister of youth & sports Abdul Karim Rahman Hamzah at the conclusion of the PDMF 2019, which took place last week in Pattaya.
During PDMF 2019, Hamzah stated: “PDMF 2020 would augur well towards Visit Sarawak Campaign as well as the Visit Malaysia Year 2020 by highlighting Sarawak and Malaysia on the global tourism map.”
The PDMF gathers the top minds in destination travel to discuss some of the major issues in marketing and managing tourism growth in lesser-known destinations. The annual, two-day event will feature learning, discovery and networking. Apart from a one-day conference, the one-day technical tour will offer an immersive experience of the host destination.
PATA’s CEO Mario Hardy added that the selection of host destination for PDMF aligns with the association’s advocacy theme of “tourism dispersal to secondary and tertiary destinations”.
In advocating sustainable tourism and emerging destinations, PATA is offering complimentary registration to all interested parties.