Sabah is keen to showcase its abundance of culture and nature offerings to the trade when the PATA Adventure Travel Conference and Mart 2020 (ATCM 2020) takes place in Kota Kinabalu, Sabah next year, announced Iskandar Mirza Mohd Yusof, senior director of corporate communication division – Tourism Malaysia, at PATA Travel Mart 2019 in Nur-sultan, Kazakhstan yesterday.
Marking the first time the ATCM is hosted in Malaysia, Iskandar is hopeful that the event will bring greater media publicity to Malaysia as a destination for adventure travel and sustainable tourism, while giving a boost to the Visit Malaysia 2020 campaign.
The three-day niche event, which will be held at the Sutera Harbour Resort from February 12-14, 2020, is hosted by Tourism Malaysia in partnership with Sabah Tourism Board and Malaysia Airlines.
Bringing together tourism professionals in adventure travel and responsible tourism, the one-day conference is designed to support PATA’s vision for the responsible development of tourism, while the one-day travel mart helps promote, build and strengthen business and networks for delegates.
Noredah Othman, general director – Sabah Tourism Board, shared that sustainability and conservation have always been top priorities for the state, with existing wildlife rehabilitation centres like Sepilok, as well as the government’s push to increase the number of marine national parks in the country.