Far East Hospitality turns to The Clan to roll out new luxury hotel brand


With millennial spending power on the rise, Far East Hospitality (FEH) has launched its latest Clan Hotel brand to redefine luxury accommodation for a new generation of travellers seeking differentiated stays.

The brand will make its debut with The Clan Hotel Singapore in 2Q2020, comprising four room types: Superior Room, Deluxe Room, Premier Room and Grand Premier Room.

The 324-room luxury hotel targets travellers aged between 25 and 44 years old, which make up an average 41 per cent of international visitor arrivals in Singapore over the last six months.

Appealing to this segment is the concept of the hotel, which will draw inspiration from the concept of kinship, clans and community from Singapore’s pioneer days. Besides guest engagement and neighbourhood experiences with local craftsmen and precinct tours, the Premier Rooms and Grand Premier Rooms are part of the hotel’s Master Series rooms that offer highly customised services to inspire a sense of belonging in guests.

These include immediate room check-in services at the airport with limousine transfer or luggage forwarding, a welcome tea ceremony serving Chinese tea and traditional snacks, and turndown services with blooming flower tea and essential oil rollers.

“To meet the growing momentum of experience-driven travel, we challenged ourselves to introduce a new perspective on luxury with The Clan Hotel,” FEH’s CEO Arthur Kiong said, adding that the company wants “to connect more travellers to unique experiences that deliver both a deeper cultural connection and a strong sense of place”.

He added that FEH is working to open another five hotels in 2020, including one in Tokyo Olympics Village in June 2020, two in Ho Chi Minh City’s District 1, and one Quincy in Melbourne as a joint venture with TFE Hotels.

With Singapore rolling out a host of developments in the coming years, FEH is also eyeing other hotspots in the country such as Marina Bay and the revamping Orchard Road.

“We get a lot of requests for Malaysia, Indonesia and Thailand, so we will evaluate those opportunities as well,” continued Kiong.

Sponsored Post