South Korea’s largest telecommunications company, KT Corp, is expanding its virtual reality (VR) business abroad with the launch of its first overseas VR theme park, VRINITY, in the Legoland shopping mall in Johor, Malaysia, on August 28.
The South Korean telco giant said that it has high expectations for VRINITY, a joint venture with Malaysian ICT company Iskandar Innovations (IISB), which is wholly owned by Iskandar Investment (IIB). The global partnership will provide Malaysian customers with differentiated VR experiences by using KT’s immersive media platforms and VR content.
“VRINITY has great significance as KT’s first overseas venture in immersive media services. With VRINITY serving as a beachhead for our global reach, VR platforms and content will help consolidate KT’s presence in overseas markets,” said Kim Hoon-Bae, head of KT’s new media business unit.
VRINITY will help promote South Korea’s VR platforms and content to the 1.5 million visitors that tour the Legoland shopping mall annually, including a large number of tourists from Singapore, adjacent to Johor.
VRINITY has VR rooms with more than 20 games that have huge customer appeal in South Korea, including two first-person shooters and three attractions, said KT in a statement. The titles available at VRINITY are among those most popular at VRIGHT, KT’s first VR theme park in Seoul, such as Special Force VR: Ace, Black Badge: Signal, Dynamic Theater, Taekwon V Reality and Tobot VR. The VR rooms also have VR Sports games with multi-player function and KT’s World War Toons: VR Experience.
KT launched its first VR theme park, VRIGHT, in Sinchon, near Yonsei University in western Seoul, last March. To date, the two-floor theme park has attracted more than 60,000 visitors with VR activities and attractions, including Special Force VR: Universal War, a first-person shooting game; and HADO, a multi-player AR dodge ball game.