Art meets retail at K11 Musea in Hong Kong

K11 Musea

K11 Musea, a cultural-retail destination spanning 110ha on the Tsim Sha Tsui harbourfront, has opened its doors to the public.

The project is envisioned by the K11 Group to revitalise the vibrant Victoria Dockside neighbourhood while strengthening the district’s ambitions to be Hong Kong’s new art and design district.

“Our vision is to reinvigorate the district together with 100 creative powers hailing from different disciplines and cultures, to make K11 Musea the ‘Silicon Valley of Culture’ and inject art, architecture, design, sustainability and all forms of cultures into the new consumer’s daily life,” said Adrian Cheng, founder of K11 Group and executive vice-chairman of New World Development.

“K11 Musea is conceived as a space that inspires global millennials, and facilitates a broader discussion on the interconnectedness of creativity, culture and innovation,” he added.

The 10-storey complex will serve as a platform for artistic talents with a debut art collection featuring works from over 40 international and Hong Kong contemporary artists, under the direction of its founder Adrian Cheng.

Other highlights include the 186m2 Sunken Plaza amphitheatre featuring with interactive lighting and water features in the outdoor space, while a 35m-high grand atrium made up of 1,115m2 of hand-painted, hand-tamped aluminium panels is a dramatic feature indoors.

In addition, sustainability is central to the design of K11 Musea, which boasts top-level certified green building design, extensive greenery, rooftop urban farming for farm-to-table experiences at Nature Discovery Park and over 4,600m2 of living walls, and play areas such as Peacock Playground and Donut constructed by Danish playground specialist Monstrum.

Coming up, K11 Musea is slated to host the Asian debut of Festival de Cannes Film Week in Hong Kong from November 12 to 17, where six films from the Festival de Cannes 2019 will be presented, along with masterclasses and workshops.

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