Tui Group is stepping up the expansion of its flagship hotel brand in Asia with its first Tui Blue property in Vietnam, which will be launched in cooperation with Vietnam-based joint venture partner TMG Group.
Slated to open in March 2020, the 318-room Tui Blue Nam Hoi An is situated in a beachfront location on the Tam Tien beach on the central coast of Vietnam. Holidaymakers can combine their stay with a visit to the coastal town and UNESCO World Cultural Heritage site Hoi An.
Tui Blue Nam Hoi An, to be converted and extended in the style of the flagship brand, is expected to expand Tui Group’s portfolio of longhaul destinations for European holidaymakers while targeting the growing number of guests from Asia.
“We see great potential for Tui Blue in Asia and have already started to pursue further growth plans. South-east Asian destinations enable us to operate our hotels all year round, reducing our seasonal swing, and to tap into new target groups,” said Sebastian Ebel, Tui group executive board member in charge of Hotels & Resorts.
Tui Group’s existing portfolio of hotels in Asia includes three Robinson Clubs in the Maldives and Thailand, as well as three Riu hotels in Sri Lanka and the Maldives. In addition, Tui operates three concept hotels in the region.
By expanding in Asia, Tui Group drives the growth roadmap for Tui Blue further ahead. The brand is set to become the world’s largest leisure hotel brand and increase its portfolio to more than 100 hotels by 2020.