ITB Asia 2019 keynote sessions to spotlight tech innovation driving travel industry


In line with this year’s “Bold Thoughts, Bold Moves” theme, ITB Asia 2019 will deliver a series of keynote presentations to focus on sharing innovative ideas and explore practical applications for businesses to keep pace with technological developments in the travel industry.

Recognising the revolutionary impact of technology on the travel industry, speakers from leading OTAs, travel-related partners and technology companies will share their perspectives on how businesses can innovate and leverage technology as they tackle the challenges of this era.

ITB Asia 2019 will focus on technological developments in the travel industry (Pictured: the travel & technology showcase at last year’s ITB)

Prominent keynoters include senior representatives from the likes of Bedbank, Hotelbeds,, Expedia Group, IBM, Kayak, Oyo Hotels & Homes, TripAdvisor and Tujia.

The first keynote session on October 16 brings together experts from Bedbank, Hotelbeds, and IBM, which represent three of the biggest pillars in the travel industry – accommodation, distribution and technology. Addressing the industry’s common challenges, topics will include how businesses can ready themselves for the next wave of growth, rethinking and reinventing distribution strategies, and how the travel industry can capitalise on the digital revolution to succeed.

ITB Asia 2019’s keynote panel on October 17 will identify business solutions for challenges faced by the sector during a time of uncertainty. Titled “The Future of Travel Distribution”, the discussion will be led by senior executives from Agoda, Expedia Group, Hotelbeds, Kayak and TripAdvisor. They will answer the big “Where to next?” question, as they explore the rapidly changing travel industry, new technological advancements, and the implementation of diverse distribution strategies to improve the consumer experience.

The keynote panel on October 18 will focus on the new Chinese traveller whose overseas consumption is predicted to grow as large as $120 billion as preferences evolve. Titled “The New Chinese Travellers”, industry leaders will examine the growing significance of this market. Amongst notable industry experts are speakers from, Oyo Hotels & Homes, Thomas Cook China and Tujia, who will analyse the preference shift in the range of destinations, products and brands of interest, as well as maximising opportunities from this market.

Aside from the keynote sessions, ITB Asia 2019’s conference will also deliver a series of themed sessions, including corporate travel, destination marketing, Muslim travel and travel technology. Attendees will have the opportunity to experience over 200 sessions led by more than 260 speakers.

ITB Asia 2019, which is into its 12th edition, will share the Sands Expo and Convention Centre at the Marina Bay Sands with its inaugural co-event, MICE Show Asia, when it takes place from October 16 to 18. At MICE Show Asia, attendees will get to hear about forecasts for the global meeting and events industries in 2020, and how the industry is transforming.

For more information on ITB Asia 2019, click here.

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