Marriott dives into all-inclusive resort business

Marriott International will be launching an all-inclusive platform to cater to the growing consumer desire for premium, worry-free vacations.

The hospitality giant has signed management contracts with hotel developers to invest more than US$700 million across five all-inclusive resorts in the Caribbean and Latin America, which are opening between 2022 and 2025 and offer more than 2,000 rooms combined.

A rendering of Nia, the planned all-inclusive destination with four Marriott International brands, including The Ritz-Carlton and Westin Hotels

Tony Capuano, Marriott’s executive vice president and global chief development officer, said: “Our new all-inclusive resort platform is a natural progression for Marriott International. It will provide the ownership community a game-changing value proposition for their premium resort projects around the world, while providing guests a new vacation option with brands they trust.”

Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide Marriott’s more than 130 million Marriott Bonvoy members the option to earn and redeem points at this convenient, pay-one-price concept.

The planned resorts include the 650-room Autograph Collection resort (2022 anticipated opening) in Punta Cana, Dominican Republic; and the NIA in Riviera Nayarit, Mexico, which comprises the 240-room The Ritz-Carlton resort (2023 anticipated opening), 400-room Westin Hotels resort (2023 anticipated opening), 300-room Autograph Collection resort (2025 anticipated opening) and 500-room Marriott Hotels resort (2025 anticipated opening).

NIA is a flagship, all-inclusive destination to feature four of Marriott International’s premium and luxury brand experiences in Riviera Nayarit. The project is slated to rise on 89ha along the Pacific Coast.

Given growing demand for premium and luxury all-inclusive stays, Marriott International plans to build its platform by leveraging seven of its full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott.

Guests will enjoy a distinctive all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – that are specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W brand would cater to adults.

Marriott International’s all-inclusive resorts will offer a variety of amenities, culinary options and experiences for all ages, and tailored for each brand. For adults, all-inclusive amenities may include fitness and spa facilities, reservation-free dining at gourmet restaurants, adult-only pools with swim-up bars, 24-hour room service, on-premises nightclubs and unlimited premium beverage programs. Family-oriented resorts may offer options such as water sports and other sport activities, innovative children’s and teen clubs, theatres, children’s spa options and multiple entertainment venues.

Sponsored Post