Choice Hotels Asia-Pac, one of the largest hotel franchise groups in Asia-Pacific, will expand its presence in the region under a new hotel management agreement.
The hotel franchise group has signed an agreement appointing Bangkok-based hotel management company, Krest Hospitality, as its preferred management company in South-east Asia.
With local market expertise spanning hotel management and international branding, Krest Hospitality – an affiliate of Kosmopolitan Hospitality – expects to further develop and expand the property portfolio across Choice Hotels Asia-Pac’s Comfort, Quality and Clarion brands. Krest Hospitality’s responsibilities include identifying new properties, negotiating contracts, implementing staff training and providing marketing services.
Choice Hotels Asia-Pac CEO Trent Fraser said the deal with the local hotel management company will help realise the franchise group’s growth strategy.
“With extensive knowledge and a successful track record in South-east Asia, Krest Hospitality is ideally placed to assist us in expanding our presence in the region,” he said.
Since launching in 2015, Krest Hospitality / Kosmopolitan Hospitality has experienced impressive growth, and currently manages more than 18 hotel properties worldwide.
The strategic alliance will cover Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philippines, Cambodia, Sri Lanka, South Korea, Maldives, Laos, Myanmar, Bangladesh and Bhutan.
Choice Hotels Asia-Pac currently has several properties in the South-east Asia region, and, as a result of this alliance, hopes to see this number further increase by more than 20 properties over the next five years.
The international lodging franchisor also has more than 300 hotels across the Asia-Pacific region.