US-based Choice Hotels International (CHH) has signed a 10-year extension of its existing master franchising agreement with Choice Hotels Japan and expects to open more than 30 new Comfort hotels in the market by 2033.
The first seven of the new Comfort hotels are set to open over the next three years in large cities, including Kyoto, Matsuyama and Nagoya.
This aggressive expansion will bring the number of rooms in the Comfort portfolio to more than 15,000 by 2025.
To commemorate the master franchising agreement extension, a signing ceremony was held recently in Tokyo, which saw the attendance of CHH’s president and CEO Patrick Pacious and Choice Hotels Japan’s president and representative director Takeya Muraki.
Choice Hotels Japan has been the exclusive franchisor of the Comfort brand in the country since 2003 and has a current portfolio of more than 60 hotels in key markets, including Tokyo, Yokohama, Osaka and Sapporo.