Cross Hotels & Resorts picks up third management deal in Phuket

Cross Hotels & Resorts, recently rebranded from BHMA Hotels & Resorts, has signed a hotel management agreement with Three Land for its third Phuket property.

Set to open in mid-2021, the X2 Vibe Phuket Patong Center will offer 323 guestrooms, alongside facilities such as an all-day dining restaurant, gym, kids’ club, meeting rooms, and a swimming pool with underwater speakers.

Phuket Le Coral

It will be located in the centre of Patong Beach, a 50-minute drive from Phuket International Airport and a 10-minute walk to Patong Beach and Bangla Walking Street.

The latest signing follows the May 2019 announcement of Away Phuket Le Coral, which is currently undergoing renovation with completion scheduled for late this year. Located on the beachfront of Natai Beach in Phang Nga Province, the 58-suite hotel is a 40-minute drive from Phuket International Airport.

Cross Hotels & Resorts CEO Peter Lucas said the signing of three hotels in Phuket within the past 12 months is reflective of the company’s “development aspirations of acquiring quality hotels with large inventories in the world’s most popular visitor destinations and gateway cities”.

“Phuket has been clearly identified as a key target destination for Cross Hotels & Resorts now and into the future,’’ he added.

Cross Hotels & Resorts currently operates 25 hotels across three brands; X2, X2 Vibe and Away in Thailand, Vietnam and Indonesia.

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