The Association of Malaysian Spas (AMSPA) has partnered The Malaysian Association of Tour and Travel Agents (MATTA) in a joint effort to grow wellness tourism in Malaysia.
The two associations signed an MoU encapsulating arrangements that relate to promotional programmes and activities leading up to Visit Malaysia 2020 and beyond, exchange of information, cooperation in capacity building, as well as product development in the area of wellness tourism.
MATTA president, KL Tan, shared: “These strategic areas of cooperation are timely as we are supporting the Visit Malaysia 2020 campaign to bring in 30 million international tourists and RM100 billion (US$24 billion) in tourist receipts to the country.
“The initiative is expected to unleash the potential of this emerging sector in Malaysia and make Malaysia’s wellness tourism on par with Bali and Thailand and other prime wellness destinations in Europe.”
Malaysia took the eighth spot in a ranking of top 10 wellness tourism destinations in Asia-Pacific for 2017. Wellness tourism expenditures in Malaysia in 2017 totalled RM5 billion.