Wyndham Hotels & Resorts has reacquired exclusive direct franchising rights for its Days Inn brand for China.
The reacquisition was effected through the termination of the master license agreement between Wyndham Hotels and its master licensee for the Days Inn system in China, and aligns with Wyndham Hotels’ strategy to grow its direct-franchising operations in emerging markets.
All of the master licensee’s rights relative to individual franchise agreements with owners of Days Inn hotels in China have been assigned to Wyndham, and all royalty fees are payable by Days Inn franchisees directly to Wyndham. Wyndham is now the exclusive franchisor of the Days Inn system in China. Details were not disclosed, as the expected near-term earnings contribution to Wyndham is not material.
Wyndham Hotels has more hotels in China than any other international hotel company, with more than 1,400 properties and 146,000 rooms in its franchised system. The Days Inn portfolio in the country consists of more than 70 economy, midscale and upscale hotels encompassing more than 12,500 rooms.