Property developer launches membership-centric lifestyle brand

ACTS Group is positioning Canvas as a brand seeking to nurture the connections between people and cultures (photo credit: ACTS Group)

ACTS Group, a Hong headquartered property developer, is launching a lifestyle brand, Canvas, which places community-centric, networking and cultural initiatives and values at the heart of its properties.

With flagship properties in Bali, Hua Hin and Bangkok, each Canvas product is meant to showcase its locations, while building “approachable and inclusive networks” and raising awareness of sustainability and cultural preservation, ACTS Group said in a statement.

ACTS Group is positioning Canvas as a brand seeking to nurture the connections between people and cultures (photo credit: Canvas)

The brand encompasses three components: Canvas Place, a hospitality and real estate development arm; Canvas Belong, with options for individual and corporate membership; and Blank Canvas, a platform for creative minds to gather.

Under the Canvas Belong programme, Canvas Citizens will enjoy a range of benefits from a welcome life coaching session, stays at new Canvas Place resorts in Bali and Hua Hin, cultural experiences and lifestyle offerings in dining and wellness in five cities, to enriching events with influential CEOs, entrepreneurs, designers, wellness and sports champions from around the world.

The membership programme will launch in Hong Kong on January 23, 2019, then Bangkok and Shanghai the following month.

Founder of ACTS Group, Carl Gouw, said: “Canvas seeks to inspire and nurture connections between people and cultures. Through the different components of Canvas, we are weaving together the story of creative ideas, cultural diversity and originality.”

Sponsored Post