Marriott International has entered into a long-standing collaboration with Japanese real estate developer Sekisui House to open 12 Fairfield by Marriott hotels across five prefectures in Japan – Kyoto, Wakayama, Mie, Gifu and Tochigi – with an anticipated 15 hotels to be signed by next year.
All properties are expected to open by 2021, with the first dozen hotels scheduled to open in late 2020.
The partnership with Sekisui House will enable Marriott to tap the “growing trend” of more visitors to Japan exploring its lesser known destinations by offering travellers access to remote destinations through the new Fairfield by Marriott properties planned, according to Craig Smith, president & managing director, Asia-Pacific, Marriott International.
He said: “We see that, while there is increasing demand to explore destinations outside of the popular gateway cities, there is currently a limited amount of accommodations in these more remote areas.”
The upcoming Fairfield by Marriott hotels will be situated in convenient locations near popular roadside rest stations called “Michi-no-Eki”, which number more than 1,000 across Japan.
These newly-built standalone properties will offer between 49 to 96 rooms, and will be sited near key attractions in the five prefectures of Kyoto, Wakayama, Mie, Gifu and Tochigi.
Opening in Kyoto and its surrounding area by late 2020 are Fairfield by Marriott Kyoto Miyazu (85 rooms), Fairfield by Marriott Kyoto Kyotamba (75 rooms) and Fairfield by Marriott Kyoto Minamiyamashiro (51 rooms).
There are two hotels planned by 2020 in Mie prefecture, namely Fairfield by Marriott Mie Mihama (50 rooms) and Fairfield by Marriott Mie Odai (70 rooms).
The Wakayama prefecture will have three Fairfield hotels open by 2021: Fairfield by Marriott Wakayama Chikatsuyu (50 rooms), Fairfield by Marriott Wakayama Susami (50 rooms) and Fairfield by Marriott Wakayama Kushimoto (96 rooms).
By 2021, four Fairfield by Marriott Hotels are expected to open in the Gifu prefecture in the Chubu region, including Fairfield by Marriott Gifu Mino (53 rooms), Fairfield by Marriott Gifu Gujo (90 rooms), Fairfield by Marriott Gifu Takayama Shokawa (60 rooms) and Fairfield by Marriott Gifu Seiryu Satoyama Park (67 rooms).
As well, Kanto region’s Tochigi prefecture will be home to Fairfield by Marriott Tochigi Utsunomiya (87 rooms), Fairfield by Marriott Tochigi Nasushiobara (79 rooms) and Fairfield by Marriott Tochigi Motegi (49 rooms) by late 2020.