Instaroom launches FAQ bot for hotels

FAQ Bot being trialled at hotels including Hotel Palace Zoo (pictured)

Instaroom, an artificial intelligence (AI) powered messaging platform built for hoteliers, has launched its new FAQ Bot, designed to answer commonly asked customer questions and reduce hotel management costs.

According to the company, the new FAQ Bot, which comes with premium subscriptions, can be integrated into a hotel’s homepage and help reduce incoming inquiries by up to 40 per cent, consequently decreasing inbound phone calls and emails.

FAQ Bot being trialled at hotels including Hotel Palace Zoo (pictured)

White-label bots customisable to a property’s needs are also on offer.

“Every day hoteliers are answering the same questions over and over again – including when are breakfast hours, what are parking costs, and how much for a room,” said Niklas Pettersson, co-founder and CEO of Instaroom.

An example of how the Instaroom bot could benefit hoteliers

“Over the course of a year, thousands of employee hours are being wasted. We’ve designed an intelligent bot that customers can interact with on a hotel’s website and our beta results show that nearly 50 per cent of visitors are using the widgets. The product has increased efficiency for hoteliers, but it’s also making the customer journey much more user-friendly in an era where consumers expect quick results.”

Among the hotels where Instaroom has been testing its new AI FAQ bots are Desa Visesa Ubud in Bali, Delfins Beach Resort in the Dutch Caribbean Island of Bonaire, and the Hotel Palace Berlin.

Instaroom has opened a new office in Singapore’s CBD, which will serve as the headquarters for sales and marketing in Asia-Pacific.

The company has welcomed two new investors, including Jack Chia, who currently serves as vice president of corporate business development for Pico Global in Singapore, and Anthony Lai, managing director of OTA #NoFilter Holidays.

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