Sabre buys Farelogix to boost airline tech portfolio

Farelogix has advanced offer management and NDC order delivery technology

Sabre Corporation has inked an agreement to acquire Farelogix for US$360 million, a move that is expected to expand its airline technology portfolio and accelerate its strategy to deliver next-generation NDC-enabled retailing, distribution and fulfillment capabilities.

Sean Menke, president & CEO of Sabre, said: “By integrating Farelogix’s capabilities into Sabre’s leading airline technology platform, we’ll be able to offer the innovative and comprehensive solutions that airlines require, backed by best-in-class technology and the deep expertise that our teams bring to market.”

Farelogix has advanced offer management and NDC order delivery technology

Sabre says the acquisition and integration of Farelogix’s GDS- and PSS-agnostic technology will accelerate its innovation efforts in the airline IT space, as it partners with airlines and travel agencies through its Beyond NDC programme.

Based in Miami, Farelogix provides a suite of SaaS solutions that enables carriers to dynamically create, control, optimise and deliver personalised and differentiated offers across sales channels.

Jim Davidson, CEO of Farelogix, commented: “For the past few years, Farelogix and Sabre have worked together with shared customers to implement our complementary technologies to solve some of the industry’s toughest challenges. Today’s announcement is a natural evolution of the successful, ongoing collaboration between our two companies.”

The acquisition is subject to regulatory approvals and is expected to close in late 2018 or early 2019.

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