Best Western’s Premier Collection brand headed to Phuket

Best Western Hotels & Resorts has inked an agreement to introduce its BW Premier Collection by Best Western soft upscale brand to Phuket.

Set for a 2020 opening, The Title V Rawai Phuket, BW Premier Collection by Best Western will feature 122 contemporary rooms and an array of premium facilities across two buildings. The five-story beachfront hotel will offer a restaurant serving Thai and international cuisine, outdoor swimming pools, a pool bar, fitness centre and children’s playground.

Best Western Hotels & Resorts’ Cyrill Czerwonka sealed the latest agreement with Rhom Bho Property’s Dendanai Hutajuta to develop the new Phuket property

The upscale resort will be located on Phuket’s southern coastline, approximately 40km from Phuket International Airport. It is just a short distance from Nai Harn Beach and Promthep Cape, while the islands of Koh Lone, Koh He, Koh Racha and Coral Island lie offshore.

Thailand has been identified as a key target market for Best Western, which currently operates nine hotels and resorts across the kingdom, including three properties in Phuket: Best Western Patong Beach, Best Western Phuket Ocean Resort and Best Western Premier Bangtao Beach Resort & Spa. Approximately 15 more Best Western-branded properties are scheduled to open in destinations across Thailand.

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