Cruise Lines International Association (CLIA) has introduced a travel agent search tool on its Asia website and rolled out a campaign to help agents in the region sell cruise holidays.
With the newly introduced travel agent search tool on the CLIA Asia website, consumers can now search for CLIA-accredited cruise agents based in Asia.
In a statement, CLIA said the global #ChooseCruise campaign aims to promote cruising as the preferred holiday style and encourages travellers to book their dream cruise holiday via a CLIA-accredited travel agent.
As part of the campaign, CLIA’s Asia members will have access to newly created marketing toolkits for Asia containing materials such as customisable media releases, newsletter articles, social media tiles and infographics, which members can use to develop promotional material targeting local media, their email database of clients and social media followers.
A refreshed Cruising Southeast Asia 2018/2019 module is also available for agents to update their knowledge on this fast-growing region.
The #ChooseCruise campaign also includes themes highlighting Ocean, River, Luxury and Expedition cruising, with information on these themes available on the CLIA Asia website.
“#ChooseCruise has been very successful in other regions, and we are proud to bring the campaign to Asia in 2018. The promotion consists of consumer and travel trade activities. With the Asia cruise market growing at an unprecedented level, we believe this campaign will help to promote cruising as an ideal vacation,” Joel Katz CLIA Australasia & Asia managing director said.
Meanwhile, other efforts by CLIA to educate agents about selling cruises include the Cruise World Asia event and a two-hour cruise seminar Navigating the Cruise Industry Towards Greater Profits at ITB Asia 2018.