After rolling out the Hong Kong Neighbourhoods campaign to encourage visitors to explore the city beyond the traditional tourist areas, the Hong Kong Tourism Board (HKTB) has now launched the Hong Kong Neighbourhoods – Sham Shui Po promotion.
A number of walking routes recommended by locals will be introduced, complemented by themed decorations displayed at various locations to help visitors experience the charm of Sham Shui Po.
HKTB has invited history professor Joseph Ting and three locals to recommend walking routes that introduce the history, creative trends, authentic food and treasure hunting hotspots of Sham Shui Po. The routes have been uploaded to a Sham Shui Po dedicated webpage on the HKTB website, complemented by video navigation and route-finding functions on Google Map.
Moreover, visitors can scan QR codes to access information at the various points of interest via their mobile phones, or by using the HKTB mobile app My Hong Kong Guide.
To highlight the unique characteristics of the district, HKTB has put up different types of decorations in various places in Sham Shui Po, like in the MTR station, on the lamp posts along major roads and streets, the street-facing wall of the neighbourhood landmark Dragon Centre, street railings as well as CLP Power’s pillar boxes.
HKTB will continue to organise fam tours to Sham Shui Po for overseas trade and cooperate with them to promote the neighbourhood.
It has also published a Sham Shui Po Self-guided Walks guidebook, offering walking routes recommended by local personalities and 65 thematic points of interest. The printed version of the guidebook is available at HKTB Visitor Centres, and an online version can be found on the HKTB website for browsing or download.
As for global promotions, HKTB has launched a micro-film series. It has also invited renowned local travel and food columnist Michelle Loo to film a TV programme about Sham Shui Po that targets ethnic Chinese markets.
Secretary for commerce and economic development, Edward Yau, said: “We have been striving to enhance the competitiveness of our tourism industry. We released a development blueprint for Hong Kong’s tourism last year setting out strategies and measures to achieve this. The district promotion campaigns of the Tourism Board are in line with the strategy raised in the blueprint to develop tourism products with local and international characteristics.”