Okura Nikko Hotel Management has confirmed it will debut its new upscale, select-service Nikko Style brand in Nagoya, Japan, come 2020.
Located in Nagoya’s Meieki district, Nikko Style Nagoya will offer 191 rooms, a communal lobby, all-day dining and a fitness gym.
Marcel van Aelst, CEO of Okura Nikko Hotel Management, commented: “This will be our first property branded under Nikko Style, our new lifestyle brand targeting customers who are especially interested in new and creative hotel experiences.”
Van Aelst added that there are plans to “create an all-new customer base” by expanding the new brand to major locations worldwide.
The company said a highlight of the debuting property will be the communal lobby designed to facilitate interaction among hotel guests, locals and other visitors. It will include a special event area for culinary events, workshops on Nagoya’s cuisine and performances by local musicians.
The all-day dining will include Japanese cuisine that uses produce supplied by local farmers, as well as local beers and Japanese sake.
Standard rooms will offer 30m2 of floor space with five metres of frontage.
Nagoya’s Meieki district is a principal transportation hub with intersecting JR, Nagoya Railroad and Kintetsu Railway lines. In recent years, it has become the main gateway to the Nagoya metropolitan area and surrounding region.