Graham Perry has been appointed managing director of Best Western Hotels & Resorts, Australasia.
The appointment follows Best Western International (BWI) taking management control of the brand on June 1 from the Motel Federation of Australia.
His first few weeks have been spent bedding down the operational transition as BWI moves to a property direct relationship with hotels and resorts in Australia and New Zealand.
Perry’s immediate goals are to boost the level of services Best Western provides properties such as increasing revenue management capabilities and growing Best Western Rewards.
He was most recently CEO of inland NSW, while previous roles include CEO See Australia, CEO Traveland, managing director classifieds at Fairfax Media, and managing director Utell International.