A cover feature on the use of technology to enhance the delegate experience at business events, published in TTGmice’s June 2017 issue, has won the PATA Gold Award 2018, Travel Journalism – Industry Business Article.
Written by group editor Karen Yue, The Technology Experience sought to understand the types of event technology available in the marketplace, the benefits they bring to the delegate experience, and the rate of technology adoption in business events, drawing insights from industry specialists.
TTGmice joins 29 other winners of the PATA Gold Award 2018, which recognises organisations and individuals across the categories of Marketing, Environment, Corporate Social Responsibility, Women Empowerment Initiative, Education and Training and more.
The annual awards also celebrates four PATA Grand Awards recipients in the areas of Education and Training, Environment, Heritage and Culture, and Marketing.
According to a PATA statement, this year’s awards attracted 200 entries from 87 organisations and individuals worldwide. The winners were selected by an independent judging committee consisting of 14 senior executives from the travel, tourism and hospitality sectors.
These awards have been generously supported and sponsored by the Macao Government Tourism Office since 1995.
The awards ceremony will take place in Langkawi, Malaysia, on September 14 during PATA Travel Mart 2018.