As it forays into mainland China, KKday has kicked off a collaboration with Alibaba by launching a flagship store under Fliggy, Alibaba Group’s travel portal.
The tours and activities startup has also received an undisclosed investment from the Alibaba Entrepreneurs Fund, which supports young companies through its ecosystem and e-commerce and financial services.
KKday recently launched an office in Shanghai – its first in mainland China. The three-year-old company is already operating in Taiwan, Hong Kong, Singapore, South Korea, Japan, Malaysia, Thailand, the Philippines, Indonesia and Vietnam.
“This deal will drive many potential collaborations – Fliggy is a great way for us to enter the Chinese market. Alipay’s universality will help us reach customers in China, and within South-east Asia,” said KKday’s CEO Ming Chen.
Chen believes that with Alibaba’s technology as a tool, KKday can streamline the travel experience and make it more enjoyable.
This news follows the previous partnership of KKday and Japanese travel firm H.I.S, which resulted in US$10.5 million raised and created new opportunities for cooperation between the two companies.